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A holiday with care – and with love

At Sol og Strand, a holiday is about more than just time off. It’s about being close – to the people you love, to the beauty of Danish nature, and to the experiences that turn into lasting memories. That’s why we created Sol og Strand PLUS – a benefits program for those who enjoy holidaying in Denmark and want a little extra. As a member, you get more than just discounts and special offers.

You’re guaranteed the lowest price when booking your holiday home – and you get early access to our best deals.

And the best part? It’s completely free to join.
Sol og Strand PLUS is our way of saying thank you. Thank you for choosing Sol og Strand. Thank you for supporting local experiences. And thank you for helping us create meaningful holidays.

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More to enjoy

More to enjoy

A holiday in a Danish holiday home is for everyone – big families, small groups or just the two of you. As a PLUS member, you’ll have more room in your budget to make the most of it.

Add a little excitement

Add a little excitement

Whether it’s a rollercoaster ride or a visit to a fun attraction, Sol og Strand PLUS gives you extra perks to make your holiday even more memorable.

We’re all over Denmark

We’re all over Denmark

Sol og Strand operates across the country – and so does Sol og Strand PLUS. You’ll always find great experiences close to your holiday home.

Be the first to know

Be the first to know

PLUS members are the first to hear about new deals and offers – giving you the best chance to book early and save more.

Your benefits with Sol og Strand PLUS

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Always the lowest price

As a Sol og Strand PLUS member, you always get the best price. We guarantee that the holiday home won't be cheaper anywhere else at the time of booking.

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Early access

Get a head start. You'll receive updates about our campaigns at least 3 days before everyone else – giving you more time and more homes to choose from.

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Discounts on experiences

We’re constantly adding new benefits and deals for PLUS members. Right now, we already offer more than 100 exciting discounts across Denmark.

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Exclusive member perks

As a member, you get access to special promotions, competitions, and extra services that are not available to non-members.

Experience more – pay less

As a member of Sol og Strand PLUS, you get discounts on experiences all across Denmark.

With more than 100 discounts and benefits nationwide, we make it easier (and more affordable) to get the most out of your holiday. Whether you enjoy thrilling attractions, charming zoos, or cultural outings – you get access to exclusive offers from our many partners.

Legoland

15% discount on the entrance ticket

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Fårup Sommerland

10% discount on the entrance ticket

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Nordsøen Oceanarium

15% discount on the entrance ticket

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Randers Regnkov

20% discount on the entrance ticket

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Djurs Sommerland

Discount on the entrance ticket

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Aalborg Zoo

20% discount on the entrance ticket

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Why others choose Sol og Strand PLUS

More than 60,000 holiday guests have already signed up for Sol og Strand PLUS – and for good reason.

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"We saved money on both the holiday home and family outings – and it didn’t even cost anything to join."

– Mette, PLUS member

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"We booked a holiday home and got discounts at both Fårup Sommerland and a local restaurant. That really helped our holiday budget!"

– Henrik, PLUS member

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"We signed up and got early access to an amazing deal on a luxury holiday home. Becoming a member was definitely a smart move!"

– Pia, PLUS member

Experience more with over 100 discount deals

As a member of Sol og Strand PLUS, you get access to more than 100 partnerships across Denmark. Enjoy discounts on attractions, activities, and local hotspots – right where you're staying in your holiday home.

See all discount deals
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Frequently Asked Questions about Sol og Strand PLUS

We’ve gathered the answers to the most common questions, so you can quickly and easily get an overview of what you receive as a member – and how everything works.

What is Sol og Strand PLUS?

Sol og Strand PLUS is our loyalty program where you, as a member, get access to special discounts, exclusive offers, and always the lowest price on your holiday home – completely free.

Does it cost anything to be a member?

No, membership of Sol og Strand PLUS is completely free.

How do I become a member?

You can sign up easily and quickly on our website. Click on “Join PLUS”, create an account or log in – and you’re good to go.

Do I get a lower price on the holiday home as a PLUS member?

Yes. We guarantee that, as a member, you’ll always get the lowest price at the time of booking.

What kind of discounts do I get as a member?

As a PLUS member, you get access to discount codes for attractions, points of interest, restaurants and more – both before and during your holiday. You also get access to special campaigns and early access to sales.

Where can I see my benefits?

When you’re logged in as a member, you can view all current discounts on our PLUS page.

How do I use the discount codes?

When logged in, you can view and copy your discount codes. They can either be shown physically or entered online – depending on the partner’s terms.

Can I cancel my membership?

Yes. You can cancel your membership at any time via your profile – but we think you’ll want to stay.