Responsibility in Practice

Tourism always leaves a footprint, but at Sol og Strand we work to ensure that this footprint is as small as possible. We have several initiatives that help reduce our climate impact:

Transport – We have installed key boxes at 96% of our holiday homes, allowing guests and service staff to go directly to the house without stopping by an office to pick up keys. This has reduced both transport needs and CO₂ emissions. In 2025, we also replaced a large part of our vehicle fleet from fossil-fuel cars to electric cars. Today, 71% of our vehicles are electric, and we expect the entire fleet to run on electricity by 2030.
Cleaning – 90% of all our cleaning products are now eco-certified. We cannot reach 100%, as products such as chlorine for pools and spas are not yet certified. As soon as approved alternatives exist, we will use them.
Procurement – We are reviewing our supplier agreements to ensure that our partners meet our standards for environmental performance and working conditions. We prioritise suppliers who actively work with sustainability and social responsibility.
Koglemærket – Focus on Energy – Together with the rest of the industry, we encourage our homeowners to make energy improvements to their holiday homes. In collaboration with the industry association for holiday home rental companies, we support Koglemærket – Focus on Energy, an energy labelling system that helps guests choose homes that are better for the environment. The industry goal is that 70% of rented holiday homes will carry this label by 2030.

We believe that small choices can make a big difference. Our goal is to make it easy for guests to act responsibly – without compromising their holiday experience.