We are B Corp certified
In December 2025, Sol og Strand officially became B Corp certified – a milestone we are very proud of.
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Price Guarantee
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29 service offices
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Rated 4.5/5
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Security insurance
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45 years of experience
What does it mean to be B Corp certified?
In December 2025, Sol og Strand became a certified B Corp company following a comprehensive assessment and documentation process.
The assessment includes areas such as:
Corporate governance and responsible business practices
Employee conditions and workplace culture
Relationships with local communities and business partners
Environment and resource consumption
Transparency and accountability
B Corp certification is not a guarantee that a company is perfect or without impact. It documents that the company works in a structured and long-term way with responsible business practices and continuous improvement.
A company with a long-term perspective
Sol og Strand is majority-owned by the Sol og Strand Foundation founded by Margit and Kjeld. This ownership structure supports a long-term perspective on the company’s development and the way we operate the business.
The B Corp certification serves as an international framework for responsible business practices and consideration for employees, customers, local communities, and other stakeholders.
Responsible holiday home rental in Denmark
At Sol og Strand, we aim to operate holiday home rentals with consideration for people, local communities, and the destinations we are part of, while also running a healthy business.
This includes a focus on:
Long-term business operations
Local jobs and partnerships
Transparency in our work
Continuous development of processes and initiatives
As a holiday home rental company, we are part of Danish coastal tourism, and we work to create great holiday experiences while developing the business responsibly.
An ongoing process
B Corp certification is not a final destination, but part of a continuous process.
We continuously work to evaluate and develop our practices, documentation, and initiatives as a company.
You can read more about B Corp and our certification here.
You can also read about our full responsibility policy, including B Corp and many other initiatives, here.
FAQ
B Corp is an international certification standard for companies that demonstrably meet high standards in the areas of environment, social responsibility, employees, community, and corporate governance. The certification is awarded by the independent nonprofit organisation B Lab and must be renewed regularly.
Sol og Strand was officially recognised as a B Corp-certified company in December 2025.
It is a clear sign that you are booking with a company that takes responsibility seriously – towards the environment, local communities, and its partners. In short: Your holiday is in good hands.
No. B Corp-certified companies must undergo regular reassessments. This ensures that the certification reflects a genuine and ongoing commitment – not just a one-time achievement.
Sol og Strand is owned by the Fonden Sol og Strand ved Margit og Kjeld, a charitable foundation that reinvests profits into socially beneficial purposes. This ownership structure is an important part of how we see ourselves as a responsible company.